Paytm Launch mini App Store

Digital payments and technology platform Paytm has announced the launch of its Android Mini App Store to support Indian startups and developers to take their innovative products to the masses. Mini apps are a custom-built mobile website that gives users an app-like experience without having to download them. This is likely to benefit millions of citizens who run low on data and phone memory.

Paytm is not going to charge the developers for the listing and distribution of mini-apps within its app. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.

The Mini App Store comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in the month of September.

Vijay Shekhar Sharma, Founder & CEO of Paytm said, "I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn't require any separate download and enables them to use their preferred payment option."

Paytm noted that it levies a 2 per cent charge for other instruments like credit cards. It further encourages Atmanirbhar Bharat (Self Reliant India) mission as the local app store aims to keep the digital consumer spends within India. The digital infrastructure will enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies.

Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps. As of now, more than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the program.

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